An effective lack of mobile measurement has proven to be a top challenge for digital media players.
Evolving with new technology has become increasingly challenging in today’s multi-screen, multi-platform media environment. Advertisers want to know the actual ROI of their spend, while publishers are challenged to deliver engaging experiences across all platforms as the industry struggles to reconcile a robust, standardizing solution.
According to recent findings from Theorem DigitalPerspectives, our quarterly report that gathers insights, trends and changes from digital media leaders across the UK, the inability to effectively measure mobile to ensure it delivers on its objective has proven to be the biggest pain point of monetization, followed by technical challenges and lack of quality ad formats.
For publishers, focusing on the right creative and acquiring the ability to measure success will go a long way towards solving the disconnect currently hindering mobile monetization.
Source: Theorem DigitalPerspectives