Pandora has recently announced new features that strike a healthy balance between users and advertisers.
Thanks to a revamped subscription called Pandora Plus, paid members can unlock additional song skips and replays without any commercials, along with the added benefit of an offline listening mode, for $5 per month.
Non-subscribers who opt for Pandora’s free service will also be able to skip songs and replay tracks, so long as they agree to view a 15-second video ad to unlock these capabilities.
According to their blog post explaining this new incentive, Pandora cites the bold move as another extension of their philosophy: ‘What’s good for the listener, is good for the advertiser.’
This announcement marks the most substantive change to Pandora’s service in years by giving its listeners the power of choice, and advertisers the ability to cast a wider net for new audiences.
To read the full blog post, click here.