Successful advertising is all about delivering the right content to the right person in the right context. In a bid to focus on the growing importance for brands to manage context and content in the year ahead, Pandora’s 2016: Year in Review report weighs in on some of the year’s most relevant and emerging digital advertising trends – ranging from the complexities of influencer marketing and the rapidly evolving social media mix, to the challenges facing programmatic media buying, and viewability standardization measures.

“At Pandora we’ve been laser focused on rolling out new innovations for both our listeners and our advertising partners and we know that you’ve been working hard too, cranking out winning strategies and delivering results for brands small and large. Like any advertising professional, you’ve been diligent and aware, making a point to keep up with all the headlines, what’s new and what’s trending in this “roller coaster” industry we call home.”

Additionally, Pandora’s reflective report analyzes how the evolution of new platforms and technologies comes with the responsibility for advertisers, agencies, and media owners to align their business acumen with well executed, performance-fueled strategies that drive results.

To read the full report, click here.

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Posted by Kara Degeorgis

After successfully working as a freelance digital artist for several major publishers and brands, Kara’s passion for art and technology led her to a career in the digital advertising space with Theorem. Since 2014, Kara has played a key role on the creative team, building out Theorem’s brand communications and creative service offerings with award-winning design work. Her current responsibilities include guiding clients through the intricacies of successful ad design and development from innovative ideation through execution. In parallel, Kara’s working towards a Master’s Degree in Strategic Design and Management at Parsons School of Design in NYC.

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