The Push toward Personalization
As we reflect back on the market trends of 2016’s past, it has become increasingly clear that the demand for personalization and dynamic creative won’t be sizzling out anytime soon.
Creative Elements Get More Eyeballs
With personalized video growing in popularity, the market’s desire for it steadily increases. Today’s publishers, however, still struggle to offer video due to costs and lack of internal creative staff.
European Publishers Catch an Ad Blocking Break
While it’s too soon for the industry to declare victory in the war against ad blockers, certain signs point to ad blocking rates stabilizing in Europe.
Publishers Warm up to Programmatic Opportunities
Publishers understand that in order to sell audiences efficiently across channel, they will need to embrace a programmatic future.
‘Tis the Season—to Get Creative
In the spirit of sharing our digital insights this holiday season, we take a look at three ways in which ad creative is honing rich media elements, particularly video, to capture and engage audiences.
Ushering in Immersive Digital Experiences
There is a lot at stake for media companies in today's disruptive marketplace, especially as informed consumers vocalize a need for more personalized and immersive experiences.
Mobile Steals ‘Ad Revenue’ Spotlight
The popularity of mobile devices and social networks are key factors fueling online advertising revenue growth for 2016, according to IAB's recent report.
Innovate—or Walk the Plank
The transition to digital has proved to be a rocky road for premium publishers, who’ve been forced to evolve at breakneck speed by making massive shifts in the ways content is getting consumed—and by whom.
IAB Proposes New MRAID Guidelines
The Interactive Advertising Bureau has proposed a major update to its Mobile Rich Media Ad Interface Definition (MRAID) guidelines – shining a spotlight on pressing areas that include viewability, location and measurement.
Transatlantic Trends: Scale vs. Shift
A recent survey conducted by Theorem shines a market-wide spotlight on the differences in scale and adoption of digital campaign trends in the U.S. and the UK.