According to recent findings taken from Theorem DigitalPerspectives—our quarterly report that gathers industry insights, trends and observations from digital agency leaders across the United States—mobile programmatic is now audience built, and driven by high-impact creative. It is taking a user-first approach to advertising, and it’s engaging more users and building brand loyalty. PMP buying on programmatic is making it possible to target and engage users at scale.

With the ease of automated buying and with the high viewability of in-app advertising, it’s no surprise that 34% of survey respondents predict an uptick in mobile spend via PMPs—either guaranteed or non-guaranteed.

Source: Theorem DigitalPerspectives

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Posted by Melanie Montano

Melanie comes to Theorem with over six years of proven background in content research, strategy and development, with a specialized focus in editorial leadership and style guidance. Having received her Master’s degree in Creative Writing at the University of Lincoln in Lincolnshire, England, Melanie has since returned to the States, where she currently serves as copywriter and content development strategist at Theorem. Get in touch with Melanie.

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