According to recent findings taken from Theorem DigitalPerspectives—our quarterly report that gathers industry insights, trends and observations from digital agency leaders across the United States—mobile programmatic is now audience built, and driven by high-impact creative. It is taking a user-first approach to advertising, and it’s engaging more users and building brand loyalty. PMP buying on programmatic is making it possible to target and engage users at scale.

With the ease of automated buying and with the high viewability of in-app advertising, it’s no surprise that 34% of survey respondents predict an uptick in mobile spend via PMPs—either guaranteed or non-guaranteed.

Source: Theorem DigitalPerspectives

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Posted by Kara Degeorgis

After successfully working as a freelance digital artist for several major publishers and brands, Kara’s passion for art and technology led her to a career in the digital advertising space with Theorem. Since 2014, Kara has played a key role on the creative team, building out Theorem’s brand communications and creative service offerings with award-winning design work. Her current responsibilities include guiding clients through the intricacies of successful ad design and development from innovative ideation through execution. In parallel, Kara’s working towards a Master’s Degree in Strategic Design and Management at Parsons School of Design in NYC.

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