According to recent findings taken from Theorem DigitalPerspectives—our quarterly report that gathers industry insights, trends and observations from digital agency leaders across the United States—mobile programmatic is now audience built, and driven by high-impact creative. It is taking a user-first approach to advertising, and it’s engaging more users and building brand loyalty. PMP buying on programmatic is making it possible to target and engage users at scale.
With the ease of automated buying and with the high viewability of in-app advertising, it’s no surprise that 34% of survey respondents predict an uptick in mobile spend via PMPs—either guaranteed or non-guaranteed.
Source: Theorem DigitalPerspectives