Evolving with new technology has become increasingly challenging in today’s multi-screen, multi-platform media environment. Advertisers want to know the actual ROI of their spend, while publishers are challenged to deliver engaging experiences across all platforms as the industry struggles to reconcile a robust, standardizing solution.

According to recent findings taken from Theorem’s Fall DigitalPerspectives—our quarterly report that gathers industry insights, trends, and changes from digital agency leaders across the United States— an inability to effectively measure mobile to ensure it delivers on its objective has proven to be the biggest pain point of monetization, followed by a lack of transparency and audience-driven data.

For publishers, focusing on the right creative and acquiring the ability to measure success will go a long way towards solving the disconnect currently hindering mobile monetization.
factors limiting mobile spend

Source: Theorem DigitalPerspectives

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Posted by Dominic Finney

Dominic Finney has over 18 years’ digital experience, gained from a range of technology and agency roles. Dom began his career in product marketing at Netscape at a challenging time when the company was battling MSN for a share of the internet browser market. He has held management roles at Stardom MediaVest, Aegis and Quantum Media, and co-founder of Far Partners, which was acquired by Theorem. He is currently the Vice President of Digital Strategy at Theorem. Get in touch with Dom.

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