While Flash has been instrumental in delivering video and gaming content over the web, it has also had issues with stability, performance, security vulnerabilities and power consumption. For these reasons, Flash support on mobile devices has been wholly deprecated by the industry already. Now all major desktop browsers have announced plans to default to HTML5 media playback.” – IAB Tech Lab
“We recognize that it’s a complex transition—one that cannot happen overnight. This guidance provides practical insights and how-to’s that simplify and facilitate the process for publishers, brands, and media agencies, as we build a stronger foundation for video marketing.”
To read more about IAB’s recent changes, click here.