With personalized video growing in popularity, the market’s desire for it continues to increase. According to our most recent UK DigitalPerspectives report, more than half of all campaigns contain video elements of some sort, and video content is expected to rise to 62.7% by 2017.

Theorem DigitalPerspectives is a quarterly report based on a survey of leading UK-based digital media agency leaders, designed to uncover emerging trends, changes, developments and concerns in the fast-moving digital marketplace.

The surveys are conducted through face-to-face interviews and online questionnaires and are designed to help identify key digital insights. Explore the findings here.

TrendSpotlight-07

Source: Theorem DigitalPerspectives

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Posted by Henry Rowe

Henry Rowe is a digital media industry veteran. Prior to founding FaR Partners, he served as Managing Director of Carat Digital, the UK’s largest digital media buyer; in this role, he tripled the size of the business over a three-year period. Before that, Henry was a founding employee of the UK’s largest specialist digital media agency, ‘i-level,’ serving as head of digital partnerships. Get in touch with Henry.

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