In response to recent claims that non-transparent business practices are rife across the US media ad buying landscape, DataXu released its 2016 white paper to outline their approach to transparency and commitment to “fair and honest interactions with all of [its] customers and partners.”
From dynamic CMP billing models to stringent management over campaign setup and delivery requirements, the white paper covers four key areas of transparency that advertisers and agencies alike should consider:
- Price Transparency
- Media Transparency
- Tactic Transparency
- Management Transparency
Learn more by clicking here to access this free report.