In response to recent claims that non-transparent business practices are rife across the US media ad buying landscape, DataXu released its 2016 white paper to outline their approach to transparency and commitment to “fair and honest interactions with all of [its] customers and partners.”

From dynamic CMP billing models to stringent management over campaign setup and delivery requirements, the white paper covers four key areas of transparency that advertisers and agencies alike should consider:

  1. Price Transparency
  2. Media Transparency
  3. Tactic Transparency
  4. Management Transparency

Learn more by clicking here to access this free report.

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Posted by Kara Degeorgis

After successfully working as a freelance digital artist for several major publishers and brands, Kara’s passion for art and technology led her to a career in the digital advertising space with Theorem. Since 2014, Kara has played a key role on the creative team, building out Theorem’s brand communications and creative service offerings with award-winning design work. Her current responsibilities include guiding clients through the intricacies of successful ad design and development from innovative ideation through execution. In parallel, Kara’s working towards a Master’s Degree in Strategic Design and Management at Parsons School of Design in NYC.

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