The proverbial thorn in the sides of digital agency executives, advertisers and publishers alike, the discussion of ad fraud has been thrust front and center in discussions in recent years.

Bot-fueled ad traffic is at its highest ever – costing the U.S. media industry an estimated $8.2 billion each year, according to the Interactive Advertising Bureau (IAB).

Some of the biggest advertisers and brands are spooked – not only by the sophistication of fraud, but the entire media supply chain’s apparent inability to eliminate it.

Because digital ad fraud is so lucrative, it attracts the most sophisticated cyber-criminals whose eyes are set on the payoff prize in spreading malware to every possible Internet-connected device.

As if that wasn’t bad enough, ad fraud efforts are also mutating; adapting daily to evade fraud detection and viewability-measurement technologies.

The news worsens as ad advertisers have begun migrating toward PMP inventory that was once thought to be impervious to fraud – leaving the industry vulnerable to even more fraudulent practices.

Recently, Razorfish released its How to Fight Ad Fraud report in an attempt to rally around collective, future-proofing solutions that shed light upon the following key areas:

  • What is ad fraud?
  • How do ad fraudsters operate to make money?
  • What is being done to fight ad fraud?
  • How can advertisers protect themselves against fraud?

 

To access the full report, click here.

 

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Posted by Kara Degeorgis

After successfully working as a freelance digital artist for several major publishers and brands, Kara’s passion for art and technology led her to a career in the digital advertising space with Theorem. Since 2014, Kara has played a key role on the creative team, building out Theorem’s brand communications and creative service offerings with award-winning design work. Her current responsibilities include guiding clients through the intricacies of successful ad design and development from innovative ideation through execution. In parallel, Kara’s working towards a Master’s Degree in Strategic Design and Management at Parsons School of Design in NYC.

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