Category: Trends

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IAB Defines Podcast Metrics

As podcast advertising continues to gain momentum, so does the need to outline the metrics that will help advertisers determine whether their ads are effective - and their money is well spent.

/ October 2016

Engaging With Personalized Video

With personalized video growing in popularity, the market’s desire for it continues to increase as video content adoption is expected to rise to 62.7% by 2017.

/ October 2016

A Call to Arms for Dual Revenue

With the rise of ad blocking, publishers have started to really look at their overall revenue streams....and the need to diversify has never been more prevalent.

/ October 2016