Category: Trends

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Creative Elements Get More Eyeballs

With personalized video growing in popularity, the market’s desire for it steadily increases. Today’s publishers, however, still struggle to offer video due to costs and lack of internal creative staff.

/ December 2016

European Publishers Catch an Ad Blocking Break

While it’s too soon for the industry to declare victory in the war against ad blockers, certain signs point to ad blocking rates stabilizing in Europe.

/ December 2016

‘Tis the Season—to Get Creative

In the spirit of sharing our digital insights this holiday season, we take a look at three ways in which ad creative is honing rich media elements, particularly video, to capture and engage audiences.

/ December 2016

Transatlantic Trends: Scale vs. Shift

A recent survey conducted by Theorem shines a market-wide spotlight on the differences in scale and adoption of digital campaign trends in the U.S. and the UK.

/ November 2016

Perfecting the Art of Ad Personalization

Even though many consumers find personalize adds to be more engaging and memorable, the market is still some way from delivering on that prospect. However, that's all about to change through a big shift in the market towards dynamic creative.

/ November 2016

Ahead of the Curve with Header Bidding

Social media giant Facebook started rolling out header bidding with a handful of publishers; entering the arena to challenge Google’s DoubleClick and expand its Facebook Audience Network (FAN).

/ November 2016

Chatbots Help Publishers Connect with Consumers

Providing intuitive support for its flesh and blood users, chatbots are being leveraged by publishers to deliver personalized content experiences.

/ November 2016

Digital Disruptions Driving Change

In today's tech-savvy world ripe with change and disruption, organizations must be able to innovate their digital strategies at lightening speed.

/ November 2016

Let’s Get Personal(ized)

Content publishers are on the lookout for creative, new ways to incorporate ad personalization efforts into the mix.

/ October 2016

VR: The Next Big Thing in Digital

More companies are turning to VR in a bid to maximize the impact of brand stories that resonate with consumers and compels them to take action.

/ October 2016