Category: Trends

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Combating the Onset of Ad Fraud

Razorfish outlines the current state of digital ad fraud, its impact on the industry, and the necessary steps to combat this ongoing industry obstacle.

/ March 2017

Singing a New Tune with Programmatic Audio Advertising

To date, radio is the third most powerful medium in the United States, reaching 54 percent of the country’s population daily – and we haven’t even begun to scratch the surface of podcasts’ burgeoning popularity.

/ March 2017

Mobile Spend Shifting from Direct Buys to Private Marketplaces

Brand advertisers looking to target mobile consumers with timely, relevant advertising messages are increasingly using mobile private marketplaces.

/ February 2017

IAB Touts Power of Mobile & Desktop Ads in Cross Media Campaigns

The Interactive Advertising Bureau (IAB) releases findings of new study in bid to answer ongoing industry questions around the efficacy of cross-media ad campaigns.

/ February 2017

Publishers Move Beyond Traditional Storytelling

Publishers must think outside the box in order to remain competitive in this new era of digital storytelling.

/ February 2017

Publishers Explore New Avenues to Maximize the Value of Inventory

Thanks to programmatic media buying, advertisers can target a very specific user, and the layering on of data has become a necessity for those buyers.

/ February 2017

Facebook Takes a Stance Against Fake News in Germany

Facebook is expanding its trial of measures to combat fake news beyond the U.S. for the first time — and will shortly be rolling out the updates in Germany.

/ February 2017

Pandora: Analyzing Ad Trends of 2016

From mobile to data, and everything in between, Pandora presents the most noteworthy advertising trends from 2016.

/ January 2017

Theorem DigitalPerspectives: Looking Back on 2016

In 2016, advertisers shifted dollars in favor of higher-quality inventory and experimented with creative that delivers greater impact.

/ January 2017

The Push toward Personalization

As we reflect back on the market trends of 2016’s past, it has become increasingly clear that the demand for personalization and dynamic creative won’t be sizzling out anytime soon.

/ January 2017