In 2016, advertisers shifted dollars in favor of higher-quality inventory and experimented with creative that delivers greater impact.
In the spirit of sharing our digital insights this holiday season, we take a look at three ways in which ad creative is honing rich media elements, particularly video, to capture and engage audiences.
The popularity of mobile devices and social networks are key factors fueling online advertising revenue growth for 2016, according to IAB's recent report.
The transition to digital has proved to be a rocky road for premium publishers, who’ve been forced to evolve at breakneck speed by making massive shifts in the ways content is getting consumed—and by whom.
To succeed in today’s noisy digital space, publishers need to partner with technology vendors to monetize their mobile content and enhance their user experiences.
Digital advertising players stand to benefit from this automated and data-driven method of buying and delivering ads against TV content.
The buzzword that just won't quit, viewability remains a bone of contention in digital advertising as the industry struggles to compromise on a standard approach for measurement.
Providing intuitive support for its flesh and blood users, chatbots are being leveraged by publishers to deliver personalized content experiences.
In today's tech-savvy world ripe with change and disruption, organizations must be able to innovate their digital strategies at lightening speed.
Content publishers are on the lookout for creative, new ways to incorporate ad personalization efforts into the mix.