As podcast advertising continues to gain momentum, so does the need to outline the metrics that will help advertisers determine whether their ads are effective - and their money is well spent.
With the 2015 launch of both Facebook’s Instant Articles and Apple’s News App, AMP is Google’s answer to the increasing demand for a fast and stream-lined mobile experience.
Salesforce releases its third annual 'State of Marketing' research report, highlighting the most prevalent digital media trends and insights of 2016.
The rise of data analytics, cloud computing, mobile and social gives way to a new C-level executive: the Chief Digital Officer (CDO).
With the rise of ad blocking, publishers have started to really look at their overall revenue streams....and the need to diversify has never been more prevalent.
Recent DataXu report highlights non-transparent business practices found to be pervasive in the U.S. media-buying marketplace.