Thanks to programmatic media buying, advertisers can target a very specific user, and the layering on of data has become a necessity for those buyers.
Facebook is expanding its trial of measures to combat fake news beyond the U.S. for the first time — and will shortly be rolling out the updates in Germany.
The SDK, originally developed by Integral Ad Science, provides an open-source framework for monitoring in-app ads.
Publishers are challenged to deliver engaging experiences across all platforms, and the shift in consumer time from desktop to mobile is, potentially, the most important monetization challenge to all media owners.
As we enter the new year with a little nostalgia, we can’t help but reminisce about the themes, concepts and strategies that led to some of the most compelling video ad campaigns of the year.
From mobile to data, and everything in between, Pandora presents the most noteworthy advertising trends from 2016.
In 2016, advertisers shifted dollars in favor of higher-quality inventory and experimented with creative that delivers greater impact.
If there is anything to be observed for the future of video advertising, it’s the glaring fact that media companies will need to step up their 'user experience' game in today’s content-hungry, digital-first world.
As we reflect back on the market trends of 2016’s past, it has become increasingly clear that the demand for personalization and dynamic creative won’t be sizzling out anytime soon.