While all signs point to virtual reality as the next big thing sweeping the digital media landscape, there are still some significant challenges facing wider adoption that must first be addressed.
The pace of change in consumer behavior has accelerated – both in terms of how they access and consume content, along with the devices they use.
To succeed in today’s noisy digital space, publishers need to partner with technology vendors to monetize their mobile content and enhance their user experiences.
Digital advertising players stand to benefit from this automated and data-driven method of buying and delivering ads against TV content.
The buzzword that just won't quit, viewability remains a bone of contention in digital advertising as the industry struggles to compromise on a standard approach for measurement.
Providing intuitive support for its flesh and blood users, chatbots are being leveraged by publishers to deliver personalized content experiences.
In a clever bid to bridge the tension between advertising partners and loyal listeners, Pandora has recently announced new song-skipping features that can be accessed after viewing a video ad.
In today's tech-savvy world ripe with change and disruption, organizations must be able to innovate their digital strategies at lightening speed.
Content publishers are on the lookout for creative, new ways to incorporate ad personalization efforts into the mix.
More companies are turning to VR in a bid to maximize the impact of brand stories that resonate with consumers and compels them to take action.