Category: Innovation

Get inspired by brands who are empowered by data. Cultivate new ways of connecting with your audience through technology and media. Discover how the world’s most innovative firms stay ahead.

Tackling the Challenges of VR

While all signs point to virtual reality as the next big thing sweeping the digital media landscape, there are still some significant challenges facing wider adoption that must first be addressed.

/ November 2016

Insights to Improve the Audience Experience

The pace of change in consumer behavior has accelerated – both in terms of how they access and consume content, along with the devices they use.

/ November 2016

Taking Measures to Maximize Mobile Experiences

To succeed in today’s noisy digital space, publishers need to partner with technology vendors to monetize their mobile content and enhance their user experiences.

/ November 2016

The Bigger Picture of Programmatic TV

Digital advertising players stand to benefit from this automated and data-driven method of buying and delivering ads against TV content.

/ November 2016

Reconciling Vendor Inconsistencies

The buzzword that just won't quit, viewability remains a bone of contention in digital advertising as the industry struggles to compromise on a standard approach for measurement.

/ November 2016

Chatbots Help Publishers Connect with Consumers

Providing intuitive support for its flesh and blood users, chatbots are being leveraged by publishers to deliver personalized content experiences.

/ November 2016

Pandora’s Ad-Friendly Initiative

In a clever bid to bridge the tension between advertising partners and loyal listeners, Pandora has recently announced new song-skipping features that can be accessed after viewing a video ad.

/ November 2016

Digital Disruptions Driving Change

In today's tech-savvy world ripe with change and disruption, organizations must be able to innovate their digital strategies at lightening speed.

/ November 2016

Let’s Get Personal(ized)

Content publishers are on the lookout for creative, new ways to incorporate ad personalization efforts into the mix.

/ October 2016

VR: The Next Big Thing in Digital

More companies are turning to VR in a bid to maximize the impact of brand stories that resonate with consumers and compels them to take action.

/ October 2016