From mobile to data, and everything in between, Pandora presents the most noteworthy advertising trends from 2016.
In 2016, advertisers shifted dollars in favor of higher-quality inventory and experimented with creative that delivers greater impact.
If there is anything to be observed for the future of video advertising, it’s the glaring fact that media companies will need to step up their 'user experience' game in today’s content-hungry, digital-first world.
As we reflect back on the market trends of 2016’s past, it has become increasingly clear that the demand for personalization and dynamic creative won’t be sizzling out anytime soon.
With personalized video growing in popularity, the market’s desire for it steadily increases. Today’s publishers, however, still struggle to offer video due to costs and lack of internal creative staff.
Publishers understand that in order to sell audiences efficiently across channel, they will need to embrace a programmatic future.
In the spirit of sharing our digital insights this holiday season, we take a look at three ways in which ad creative is honing rich media elements, particularly video, to capture and engage audiences.
There is a lot at stake for media companies in today's disruptive marketplace, especially as informed consumers vocalize a need for more personalized and immersive experiences.
A recent survey conducted by Theorem shines a market-wide spotlight on the differences in scale and adoption of digital campaign trends in the U.S. and the UK.