Category: Innovation

Get inspired by brands who are empowered by data. Cultivate new ways of connecting with your audience through technology and media. Discover how the world’s most innovative firms stay ahead.

Lessons from APAC: How Publishers Can Thrive in a Mobile-first World

With over 4 billion consumers in 23 countries speaking 14 different languages, the APAC region has always been challenging for publishers.

/ May 2017

The New Power Couple: Creative and Data

In our data-obsessed world, it can be tempting to question the value of creative.

/ April 2017

How Publishers Can Defend Themselves in the Age of Methbot

The most insidious ad fraud perpetrator of all time, Methbot has shown that digital publishers must implement key safeguards in order to protect their brand credibility and premium ad revenue.

/ April 2017

Pandora Audio Ads Are Gettin’ More Creative

Pandora to introduce dynamic creative and sequential messaging to its in-stream audio ads.

/ March 2017

Is Viewability Uniformity the ‘Unicorn’ of Digital Media?

Advertising trade groups are pushing to establish a standard that will reconcile ad fraud and wastage through a more uniform means of tracking the viewability of ads in mobile apps.

/ February 2017

Publishers Move Beyond Traditional Storytelling

Publishers must think outside the box in order to remain competitive in this new era of digital storytelling.

/ February 2017

Publishers Explore New Avenues to Maximize the Value of Inventory

Thanks to programmatic media buying, advertisers can target a very specific user, and the layering on of data has become a necessity for those buyers.

/ February 2017

New IAB Initiative to Bridge User Experience Gap

The SDK, originally developed by Integral Ad Science, provides an open-source framework for monitoring in-app ads.

/ January 2017

Mobile Fragmentation Continues to Pose Challenges

Publishers are challenged to deliver engaging experiences across all platforms, and the shift in consumer time from desktop to mobile is, potentially, the most important monetization challenge to all media owners.

/ January 2017

Dazzlin’ Video Ad Campaigns of 2016

As we enter the new year with a little nostalgia, we can’t help but reminisce about the themes, concepts and strategies that led to some of the most compelling video ad campaigns of the year.

/ January 2017