Category: Discover

A forward-looking review of digital trends impacting publishers’ monetization strategies.

Engaging With Personalized Video

With personalized video growing in popularity, the market’s desire for it continues to increase as video content adoption is expected to rise to 62.7% by 2017.

/ October 2016

Viewability: Here to Stay?

Ad viewability has become one of 2016's top campaign optimization goals, despite the industry struggling to agree on measurement standards.

/ October 2016