Publishers understand that in order to sell audiences efficiently across channel, they will need to embrace a programmatic future.
In the spirit of sharing our digital insights this holiday season, we take a look at three ways in which ad creative is honing rich media elements, particularly video, to capture and engage audiences.
There is a lot at stake for media companies in today's disruptive marketplace, especially as informed consumers vocalize a need for more personalized and immersive experiences.
The transition to digital has proved to be a rocky road for premium publishers, who’ve been forced to evolve at breakneck speed by making massive shifts in the ways content is getting consumed—and by whom.
The Interactive Advertising Bureau has proposed a major update to its Mobile Rich Media Ad Interface Definition (MRAID) guidelines – shining a spotlight on pressing areas that include viewability, location and measurement.
A recent survey conducted by Theorem shines a market-wide spotlight on the differences in scale and adoption of digital campaign trends in the U.S. and the UK.
While all signs point to virtual reality as the next big thing sweeping the digital media landscape, there are still some significant challenges facing wider adoption that must first be addressed.
The pace of change in consumer behavior has accelerated – both in terms of how they access and consume content, along with the devices they use.
To succeed in today’s noisy digital space, publishers need to partner with technology vendors to monetize their mobile content and enhance their user experiences.
With the 2015 launch of both Facebook’s Instant Articles and Apple’s News App, AMP is Google’s answer to the increasing demand for a fast and stream-lined mobile experience.