Category: Discover

A forward-looking review of digital trends impacting publishers’ monetization strategies.

Publishers Warm up to Programmatic Opportunities

Publishers understand that in order to sell audiences efficiently across channel, they will need to embrace a programmatic future.

/ December 2016

‘Tis the Season—to Get Creative

In the spirit of sharing our digital insights this holiday season, we take a look at three ways in which ad creative is honing rich media elements, particularly video, to capture and engage audiences.

/ December 2016

Ushering in Immersive Digital Experiences

There is a lot at stake for media companies in today's disruptive marketplace, especially as informed consumers vocalize a need for more personalized and immersive experiences.

/ December 2016

Innovate—or Walk the Plank

The transition to digital has proved to be a rocky road for premium publishers, who’ve been forced to evolve at breakneck speed by making massive shifts in the ways content is getting consumed—and by whom.

/ December 2016

IAB Proposes New MRAID Guidelines

The Interactive Advertising Bureau has proposed a major update to its Mobile Rich Media Ad Interface Definition (MRAID) guidelines – shining a spotlight on pressing areas that include viewability, location and measurement.

/ December 2016

Transatlantic Trends: Scale vs. Shift

A recent survey conducted by Theorem shines a market-wide spotlight on the differences in scale and adoption of digital campaign trends in the U.S. and the UK.

/ November 2016

Tackling the Challenges of VR

While all signs point to virtual reality as the next big thing sweeping the digital media landscape, there are still some significant challenges facing wider adoption that must first be addressed.

/ November 2016

Insights to Improve the Audience Experience

The pace of change in consumer behavior has accelerated – both in terms of how they access and consume content, along with the devices they use.

/ November 2016

Taking Measures to Maximize Mobile Experiences

To succeed in today’s noisy digital space, publishers need to partner with technology vendors to monetize their mobile content and enhance their user experiences.

/ November 2016

Google Gets “AMP’d Up”

With the 2015 launch of both Facebook’s Instant Articles and Apple’s News App, AMP is Google’s answer to the increasing demand for a fast and stream-lined mobile experience.

/ October 2016