Category: AdvertiseResponsibly

Familiarize yourself with best practices within the industry in order to produce an age of ‘smarter advertising.’ Learn how to build effective teams for collaboration and enhance your digital presence.

Taking Measures to Maximize Mobile Experiences

To succeed in today’s noisy digital space, publishers need to partner with technology vendors to monetize their mobile content and enhance their user experiences.

/ November 2016

Ahead of the Curve with Header Bidding

Social media giant Facebook started rolling out header bidding with a handful of publishers; entering the arena to challenge Google’s DoubleClick and expand its Facebook Audience Network (FAN).

/ November 2016

The Bigger Picture of Programmatic TV

Digital advertising players stand to benefit from this automated and data-driven method of buying and delivering ads against TV content.

/ November 2016

Reconciling Vendor Inconsistencies

The buzzword that just won't quit, viewability remains a bone of contention in digital advertising as the industry struggles to compromise on a standard approach for measurement.

/ November 2016

Pandora’s Ad-Friendly Initiative

In a clever bid to bridge the tension between advertising partners and loyal listeners, Pandora has recently announced new song-skipping features that can be accessed after viewing a video ad.

/ November 2016

Let’s Get Personal(ized)

Content publishers are on the lookout for creative, new ways to incorporate ad personalization efforts into the mix.

/ October 2016

IAB Defines Podcast Metrics

As podcast advertising continues to gain momentum, so does the need to outline the metrics that will help advertisers determine whether their ads are effective - and their money is well spent.

/ October 2016

Salesforce: State of Marketing

Salesforce releases its third annual 'State of Marketing' research report, highlighting the most prevalent digital media trends and insights of 2016.

/ October 2016

A Call to Arms for Dual Revenue

With the rise of ad blocking, publishers have started to really look at their overall revenue streams....and the need to diversify has never been more prevalent.

/ October 2016

Viewability: Here to Stay?

Ad viewability has become one of 2016's top campaign optimization goals, despite the industry struggling to agree on measurement standards.

/ October 2016