To succeed in today’s noisy digital space, publishers need to partner with technology vendors to monetize their mobile content and enhance their user experiences.
Social media giant Facebook started rolling out header bidding with a handful of publishers; entering the arena to challenge Google’s DoubleClick and expand its Facebook Audience Network (FAN).
Digital advertising players stand to benefit from this automated and data-driven method of buying and delivering ads against TV content.
The buzzword that just won't quit, viewability remains a bone of contention in digital advertising as the industry struggles to compromise on a standard approach for measurement.
In a clever bid to bridge the tension between advertising partners and loyal listeners, Pandora has recently announced new song-skipping features that can be accessed after viewing a video ad.
Content publishers are on the lookout for creative, new ways to incorporate ad personalization efforts into the mix.
As podcast advertising continues to gain momentum, so does the need to outline the metrics that will help advertisers determine whether their ads are effective - and their money is well spent.
Salesforce releases its third annual 'State of Marketing' research report, highlighting the most prevalent digital media trends and insights of 2016.
With the rise of ad blocking, publishers have started to really look at their overall revenue streams....and the need to diversify has never been more prevalent.
Ad viewability has become one of 2016's top campaign optimization goals, despite the industry struggling to agree on measurement standards.