Familiarize yourself with best practices within the industry in order to produce an age of ‘smarter advertising.’ Learn how to build effective teams for collaboration and enhance your digital presence.
With personalized video growing in popularity, the market’s desire for it steadily increases. Today’s publishers, however, still struggle to offer video due to costs and lack of internal creative staff.
The Interactive Advertising Bureau has proposed a major update to its Mobile Rich Media Ad Interface Definition (MRAID) guidelines – shining a spotlight on pressing areas that include viewability, location and measurement.
Even though many consumers find personalize adds to be more engaging and memorable, the market is still some way from delivering on that prospect. However, that's all about to change through a big shift in the market towards dynamic creative.