Category: AdvertiseResponsibly

Familiarize yourself with best practices within the industry in order to produce an age of ‘smarter advertising.’ Learn how to build effective teams for collaboration and enhance your digital presence.

Dazzlin’ Video Ad Campaigns of 2016

As we enter the new year with a little nostalgia, we can’t help but reminisce about the themes, concepts and strategies that led to some of the most compelling video ad campaigns of the year.

/ January 2017

‘Flashing Forward’: Video Advertising Moves to HTML5

IAB Tech releases new practical guidance for migrating digital video advertisements to HTML5 and JavaScript in new move to improve user experience of video advertising.

/ January 2017

Creative Elements Get More Eyeballs

With personalized video growing in popularity, the market’s desire for it steadily increases. Today’s publishers, however, still struggle to offer video due to costs and lack of internal creative staff.

/ December 2016

Publishers Warm up to Programmatic Opportunities

Publishers understand that in order to sell audiences efficiently across channel, they will need to embrace a programmatic future.

/ December 2016

Ushering in Immersive Digital Experiences

There is a lot at stake for media companies in today's disruptive marketplace, especially as informed consumers vocalize a need for more personalized and immersive experiences.

/ December 2016

Mobile Steals ‘Ad Revenue’ Spotlight

The popularity of mobile devices and social networks are key factors fueling online advertising revenue growth for 2016, according to IAB's recent report.

/ December 2016

Innovate—or Walk the Plank

The transition to digital has proved to be a rocky road for premium publishers, who’ve been forced to evolve at breakneck speed by making massive shifts in the ways content is getting consumed—and by whom.

/ December 2016

IAB Proposes New MRAID Guidelines

The Interactive Advertising Bureau has proposed a major update to its Mobile Rich Media Ad Interface Definition (MRAID) guidelines – shining a spotlight on pressing areas that include viewability, location and measurement.

/ December 2016

Perfecting the Art of Ad Personalization

Even though many consumers find personalize adds to be more engaging and memorable, the market is still some way from delivering on that prospect. However, that's all about to change through a big shift in the market towards dynamic creative.

/ November 2016

Insights to Improve the Audience Experience

The pace of change in consumer behavior has accelerated – both in terms of how they access and consume content, along with the devices they use.

/ November 2016