All posts by Melanie Montano

Melanie comes to Theorem with over six years of proven background in content research, strategy and development, with a specialized focus in editorial leadership and style guidance. Having received her Master’s degree in Creative Writing at the University of Lincoln in Lincolnshire, England, Melanie has since returned to the States, where she currently serves as copywriter and content development strategist at Theorem. Get in touch with Melanie.

Pandora Audio Ads Are Gettin’ More Creative

Pandora to introduce dynamic creative and sequential messaging to its in-stream audio ads.

/ March 2017

Combating the Onset of Ad Fraud

Razorfish outlines the current state of digital ad fraud, its impact on the industry, and the necessary steps to combat this ongoing industry obstacle.

/ March 2017

Mobile Spend Shifting from Direct Buys to Private Marketplaces

Brand advertisers looking to target mobile consumers with timely, relevant advertising messages are increasingly using mobile private marketplaces.

/ February 2017

IAB Touts Power of Mobile & Desktop Ads in Cross Media Campaigns

The Interactive Advertising Bureau (IAB) releases findings of new study in bid to answer ongoing industry questions around the efficacy of cross-media ad campaigns.

/ February 2017

Publishers Explore New Avenues to Maximize the Value of Inventory

Thanks to programmatic media buying, advertisers can target a very specific user, and the layering on of data has become a necessity for those buyers.

/ February 2017

Facebook Takes a Stance Against Fake News in Germany

Facebook is expanding its trial of measures to combat fake news beyond the U.S. for the first time — and will shortly be rolling out the updates in Germany.

/ February 2017

New IAB Initiative to Bridge User Experience Gap

The SDK, originally developed by Integral Ad Science, provides an open-source framework for monitoring in-app ads.

/ January 2017

Dazzlin’ Video Ad Campaigns of 2016

As we enter the new year with a little nostalgia, we can’t help but reminisce about the themes, concepts and strategies that led to some of the most compelling video ad campaigns of the year.

/ January 2017

Pandora: Analyzing Ad Trends of 2016

From mobile to data, and everything in between, Pandora presents the most noteworthy advertising trends from 2016.

/ January 2017

‘Flashing Forward’: Video Advertising Moves to HTML5

IAB Tech releases new practical guidance for migrating digital video advertisements to HTML5 and JavaScript in new move to improve user experience of video advertising.

/ January 2017