Publishers understand that in order to sell audiences efficiently across channel, they will need to embrace a programmatic future.
The popularity of mobile devices and social networks are key factors fueling online advertising revenue growth for 2016, according to IAB's recent report.
The Interactive Advertising Bureau has proposed a major update to its Mobile Rich Media Ad Interface Definition (MRAID) guidelines – shining a spotlight on pressing areas that include viewability, location and measurement.
Digital advertising players stand to benefit from this automated and data-driven method of buying and delivering ads against TV content.
In a clever bid to bridge the tension between advertising partners and loyal listeners, Pandora has recently announced new song-skipping features that can be accessed after viewing a video ad.
In today's tech-savvy world ripe with change and disruption, organizations must be able to innovate their digital strategies at lightening speed.
Gaining traction as the spark plug to jump-start digital change, the emerging role of the CDO has opened new doors of opportunity for C-suite women.
As podcast advertising continues to gain momentum, so does the need to outline the metrics that will help advertisers determine whether their ads are effective - and their money is well spent.
Salesforce releases its third annual 'State of Marketing' research report, highlighting the most prevalent digital media trends and insights of 2016.