Pandora to introduce dynamic creative and sequential messaging to its in-stream audio ads.
Razorfish outlines the current state of digital ad fraud, its impact on the industry, and the necessary steps to combat this ongoing industry obstacle.
Brand advertisers looking to target mobile consumers with timely, relevant advertising messages are increasingly using mobile private marketplaces.
The Interactive Advertising Bureau (IAB) releases findings of new study in bid to answer ongoing industry questions around the efficacy of cross-media ad campaigns.
Thanks to programmatic media buying, advertisers can target a very specific user, and the layering on of data has become a necessity for those buyers.
Facebook is expanding its trial of measures to combat fake news beyond the U.S. for the first time — and will shortly be rolling out the updates in Germany.
The SDK, originally developed by Integral Ad Science, provides an open-source framework for monitoring in-app ads.
As we enter the new year with a little nostalgia, we can’t help but reminisce about the themes, concepts and strategies that led to some of the most compelling video ad campaigns of the year.
From mobile to data, and everything in between, Pandora presents the most noteworthy advertising trends from 2016.
If there is anything to be observed for the future of video advertising, it’s the glaring fact that media companies will need to step up their 'user experience' game in today’s content-hungry, digital-first world.