All posts by Henry Rowe

Henry Rowe is a digital media industry veteran. Prior to founding FaR Partners, he served as Managing Director of Carat Digital, the UK’s largest digital media buyer; in this role, he tripled the size of the business over a three-year period. Before that, Henry was a founding employee of the UK’s largest specialist digital media agency, ‘i-level,’ serving as head of digital partnerships. Get in touch with Henry.

Perfecting the Art of Ad Personalization

Even though many consumers find personalize adds to be more engaging and memorable, the market is still some way from delivering on that prospect. However, that's all about to change through a big shift in the market towards dynamic creative.

/ November 2016

Engaging With Personalized Video

With personalized video growing in popularity, the market’s desire for it continues to increase as video content adoption is expected to rise to 62.7% by 2017.

/ October 2016