All posts by Franz Etten

Franz is a digital media enthusiast with a knack for keeping pulse on vital market dynamics and trends across the industry. A key component to Theorem’s UK consulting team, Franzs’ knowledge is continually relied upon by media owner clients, ranging from international news corporations to large digital audio networks. Through regular contact with Theorem’s Media Agency Panel, Franz is the ultimate resource for the latest trends and changes of a rapidly evolving digital landscape.

European Publishers Catch an Ad Blocking Break

While it’s too soon for the industry to declare victory in the war against ad blockers, certain signs point to ad blocking rates stabilizing in Europe.

/ December 2016

Innovate—or Walk the Plank

The transition to digital has proved to be a rocky road for premium publishers, who’ve been forced to evolve at breakneck speed by making massive shifts in the ways content is getting consumed—and by whom.

/ December 2016