The most insidious ad fraud perpetrator of all time, Methbot has shown that digital publishers must implement key safeguards in order to protect their brand credibility and premium ad revenue.
To date, radio is the third most powerful medium in the United States, reaching 54 percent of the country’s population daily – and we haven’t even begun to scratch the surface of podcasts’ burgeoning popularity.
Publishers are challenged to deliver engaging experiences across all platforms, and the shift in consumer time from desktop to mobile is, potentially, the most important monetization challenge to all media owners.
In 2016, advertisers shifted dollars in favor of higher-quality inventory and experimented with creative that delivers greater impact.
As we reflect back on the market trends of 2016’s past, it has become increasingly clear that the demand for personalization and dynamic creative won’t be sizzling out anytime soon.
With personalized video growing in popularity, the market’s desire for it steadily increases. Today’s publishers, however, still struggle to offer video due to costs and lack of internal creative staff.
A recent survey conducted by Theorem shines a market-wide spotlight on the differences in scale and adoption of digital campaign trends in the U.S. and the UK.
To succeed in today’s noisy digital space, publishers need to partner with technology vendors to monetize their mobile content and enhance their user experiences.
The buzzword that just won't quit, viewability remains a bone of contention in digital advertising as the industry struggles to compromise on a standard approach for measurement.
With the 2015 launch of both Facebook’s Instant Articles and Apple’s News App, AMP is Google’s answer to the increasing demand for a fast and stream-lined mobile experience.