All posts by Dan Exter

Dan Exter started his media career working in content creation and video production for Cablevision (currently Alice USA). During his seven years at Cablevision, Dan worked for one of the company's exclusive network properties, MSG Varsity, the first 24/7 high school sports network. As a Digital Producer, Dan created original and engaging content for all of MSG Varsity’s viewing platforms consisting of a linear channel, mobile application, digital publication and a video on-demand (VOD) channel. He also led in the network’s social media initiatives and created a low-cost production formula for full-game broadcasts, which would soon become the network’s most popular source of content. He is a Digital Media Analyst on the consultancy and strategy team at Theorem. Get in touch with Dan.

Is Viewability Uniformity the ‘Unicorn’ of Digital Media?

Advertising trade groups are pushing to establish a standard that will reconcile ad fraud and wastage through a more uniform means of tracking the viewability of ads in mobile apps.

/ February 2017

Publishers Move Beyond Traditional Storytelling

Publishers must think outside the box in order to remain competitive in this new era of digital storytelling.

/ February 2017

Tackling the Challenges of VR

While all signs point to virtual reality as the next big thing sweeping the digital media landscape, there are still some significant challenges facing wider adoption that must first be addressed.

/ November 2016

Ahead of the Curve with Header Bidding

Social media giant Facebook started rolling out header bidding with a handful of publishers; entering the arena to challenge Google’s DoubleClick and expand its Facebook Audience Network (FAN).

/ November 2016

Chatbots Help Publishers Connect with Consumers

Providing intuitive support for its flesh and blood users, chatbots are being leveraged by publishers to deliver personalized content experiences.

/ November 2016

Let’s Get Personal(ized)

Content publishers are on the lookout for creative, new ways to incorporate ad personalization efforts into the mix.

/ October 2016

A Call to Arms for Dual Revenue

With the rise of ad blocking, publishers have started to really look at their overall revenue streams....and the need to diversify has never been more prevalent.

/ October 2016