Advertising trade groups are pushing to establish a standard that will reconcile ad fraud and wastage through a more uniform means of tracking the viewability of ads in mobile apps.
Publishers must think outside the box in order to remain competitive in this new era of digital storytelling.
While all signs point to virtual reality as the next big thing sweeping the digital media landscape, there are still some significant challenges facing wider adoption that must first be addressed.
Social media giant Facebook started rolling out header bidding with a handful of publishers; entering the arena to challenge Google’s DoubleClick and expand its Facebook Audience Network (FAN).
Providing intuitive support for its flesh and blood users, chatbots are being leveraged by publishers to deliver personalized content experiences.
Content publishers are on the lookout for creative, new ways to incorporate ad personalization efforts into the mix.
With the rise of ad blocking, publishers have started to really look at their overall revenue streams....and the need to diversify has never been more prevalent.