Month: March 2017

Pandora Audio Ads Are Gettin’ More Creative

Pandora to introduce dynamic creative and sequential messaging to its in-stream audio ads.

/ March 2017

Survival of the Fittest: Digital Darwinism

With new tools, technologies and trends continuing to reshape the media landscape, established companies must reinvent core business models to affect real change.

/ March 2017

Combating the Onset of Ad Fraud

Razorfish outlines the current state of digital ad fraud, its impact on the industry, and the necessary steps to combat this ongoing industry obstacle.

/ March 2017

Singing a New Tune with Programmatic Audio Advertising

To date, radio is the third most powerful medium in the United States, reaching 54 percent of the country’s population daily – and we haven’t even begun to scratch the surface of podcasts’ burgeoning popularity.

/ March 2017