Month: February 2017

Is Viewability Uniformity the ‘Unicorn’ of Digital Media?

Advertising trade groups are pushing to establish a standard that will reconcile ad fraud and wastage through a more uniform means of tracking the viewability of ads in mobile apps.

/ February 2017

Mobile Spend Shifting from Direct Buys to Private Marketplaces

Brand advertisers looking to target mobile consumers with timely, relevant advertising messages are increasingly using mobile private marketplaces.

/ February 2017

IAB Touts Power of Mobile & Desktop Ads in Cross Media Campaigns

The Interactive Advertising Bureau (IAB) releases findings of new study in bid to answer ongoing industry questions around the efficacy of cross-media ad campaigns.

/ February 2017

Publishers Move Beyond Traditional Storytelling

Publishers must think outside the box in order to remain competitive in this new era of digital storytelling.

/ February 2017

Publishers Explore New Avenues to Maximize the Value of Inventory

Thanks to programmatic media buying, advertisers can target a very specific user, and the layering on of data has become a necessity for those buyers.

/ February 2017

Facebook Takes a Stance Against Fake News in Germany

Facebook is expanding its trial of measures to combat fake news beyond the U.S. for the first time — and will shortly be rolling out the updates in Germany.

/ February 2017