Advertising trade groups are pushing to establish a standard that will reconcile ad fraud and wastage through a more uniform means of tracking the viewability of ads in mobile apps.
Brand advertisers looking to target mobile consumers with timely, relevant advertising messages are increasingly using mobile private marketplaces.
The Interactive Advertising Bureau (IAB) releases findings of new study in bid to answer ongoing industry questions around the efficacy of cross-media ad campaigns.
Thanks to programmatic media buying, advertisers can target a very specific user, and the layering on of data has become a necessity for those buyers.
Facebook is expanding its trial of measures to combat fake news beyond the U.S. for the first time — and will shortly be rolling out the updates in Germany.