Month: February 2017
Is Viewability Uniformity the ‘Unicorn’ of Digital Media?
Advertising trade groups are pushing to establish a standard that will reconcile ad fraud and wastage through a more uniform means of tracking the viewability of ads in mobile apps.
Mobile Spend Shifting from Direct Buys to Private Marketplaces
Brand advertisers looking to target mobile consumers with timely, relevant advertising messages are increasingly using mobile private marketplaces.
IAB Touts Power of Mobile & Desktop Ads in Cross Media Campaigns
The Interactive Advertising Bureau (IAB) releases findings of new study in bid to answer ongoing industry questions around the efficacy of cross-media ad campaigns.
Publishers Move Beyond Traditional Storytelling
Publishers must think outside the box in order to remain competitive in this new era of digital storytelling.
Publishers Explore New Avenues to Maximize the Value of Inventory
Thanks to programmatic media buying, advertisers can target a very specific user, and the layering on of data has become a necessity for those buyers.
Facebook Takes a Stance Against Fake News in Germany
Facebook is expanding its trial of measures to combat fake news beyond the U.S. for the first time — and will shortly be rolling out the updates in Germany.