Month: January 2017
New IAB Initiative to Bridge User Experience Gap
The SDK, originally developed by Integral Ad Science, provides an open-source framework for monitoring in-app ads.
Mobile Fragmentation Continues to Pose Challenges
Publishers are challenged to deliver engaging experiences across all platforms, and the shift in consumer time from desktop to mobile is, potentially, the most important monetization challenge to all media owners.
Dazzlin’ Video Ad Campaigns of 2016
As we enter the new year with a little nostalgia, we can’t help but reminisce about the themes, concepts and strategies that led to some of the most compelling video ad campaigns of the year.
Pandora: Analyzing Ad Trends of 2016
From mobile to data, and everything in between, Pandora presents the most noteworthy advertising trends from 2016.
Theorem DigitalPerspectives: Looking Back on 2016
In 2016, advertisers shifted dollars in favor of higher-quality inventory and experimented with creative that delivers greater impact.
Resetting the User Experience
If there is anything to be observed for the future of video advertising, it’s the glaring fact that media companies will need to step up their 'user experience' game in today’s content-hungry, digital-first world.
‘Flashing Forward’: Video Advertising Moves to HTML5
IAB Tech releases new practical guidance for migrating digital video advertisements to HTML5 and JavaScript in new move to improve user experience of video advertising.
The Push toward Personalization
As we reflect back on the market trends of 2016’s past, it has become increasingly clear that the demand for personalization and dynamic creative won’t be sizzling out anytime soon.