Month: January 2017

New IAB Initiative to Bridge User Experience Gap

The SDK, originally developed by Integral Ad Science, provides an open-source framework for monitoring in-app ads.

/ January 2017

Mobile Fragmentation Continues to Pose Challenges

Publishers are challenged to deliver engaging experiences across all platforms, and the shift in consumer time from desktop to mobile is, potentially, the most important monetization challenge to all media owners.

/ January 2017

Dazzlin’ Video Ad Campaigns of 2016

As we enter the new year with a little nostalgia, we can’t help but reminisce about the themes, concepts and strategies that led to some of the most compelling video ad campaigns of the year.

/ January 2017

Pandora: Analyzing Ad Trends of 2016

From mobile to data, and everything in between, Pandora presents the most noteworthy advertising trends from 2016.

/ January 2017

Theorem DigitalPerspectives: Looking Back on 2016

In 2016, advertisers shifted dollars in favor of higher-quality inventory and experimented with creative that delivers greater impact.

/ January 2017

Resetting the User Experience

If there is anything to be observed for the future of video advertising, it’s the glaring fact that media companies will need to step up their 'user experience' game in today’s content-hungry, digital-first world.

/ January 2017

‘Flashing Forward’: Video Advertising Moves to HTML5

IAB Tech releases new practical guidance for migrating digital video advertisements to HTML5 and JavaScript in new move to improve user experience of video advertising.

/ January 2017

The Push toward Personalization

As we reflect back on the market trends of 2016’s past, it has become increasingly clear that the demand for personalization and dynamic creative won’t be sizzling out anytime soon.

/ January 2017