A recent survey conducted by Theorem shines a market-wide spotlight on the differences in scale and adoption of digital campaign trends in the U.S. and the UK.
While all signs point to virtual reality as the next big thing sweeping the digital media landscape, there are still some significant challenges facing wider adoption that must first be addressed.
Even though many consumers find personalize adds to be more engaging and memorable, the market is still some way from delivering on that prospect. However, that's all about to change through a big shift in the market towards dynamic creative.
The pace of change in consumer behavior has accelerated – both in terms of how they access and consume content, along with the devices they use.
To succeed in today’s noisy digital space, publishers need to partner with technology vendors to monetize their mobile content and enhance their user experiences.
Social media giant Facebook started rolling out header bidding with a handful of publishers; entering the arena to challenge Google’s DoubleClick and expand its Facebook Audience Network (FAN).
Digital advertising players stand to benefit from this automated and data-driven method of buying and delivering ads against TV content.
The buzzword that just won't quit, viewability remains a bone of contention in digital advertising as the industry struggles to compromise on a standard approach for measurement.
Providing intuitive support for its flesh and blood users, chatbots are being leveraged by publishers to deliver personalized content experiences.
In a clever bid to bridge the tension between advertising partners and loyal listeners, Pandora has recently announced new song-skipping features that can be accessed after viewing a video ad.