Month: November 2016

Transatlantic Trends: Scale vs. Shift

A recent survey conducted by Theorem shines a market-wide spotlight on the differences in scale and adoption of digital campaign trends in the U.S. and the UK.

/ November 2016

Tackling the Challenges of VR

While all signs point to virtual reality as the next big thing sweeping the digital media landscape, there are still some significant challenges facing wider adoption that must first be addressed.

/ November 2016

Perfecting the Art of Ad Personalization

Even though many consumers find personalize adds to be more engaging and memorable, the market is still some way from delivering on that prospect. However, that's all about to change through a big shift in the market towards dynamic creative.

/ November 2016

Insights to Improve the Audience Experience

The pace of change in consumer behavior has accelerated – both in terms of how they access and consume content, along with the devices they use.

/ November 2016

Taking Measures to Maximize Mobile Experiences

To succeed in today’s noisy digital space, publishers need to partner with technology vendors to monetize their mobile content and enhance their user experiences.

/ November 2016

Ahead of the Curve with Header Bidding

Social media giant Facebook started rolling out header bidding with a handful of publishers; entering the arena to challenge Google’s DoubleClick and expand its Facebook Audience Network (FAN).

/ November 2016

The Bigger Picture of Programmatic TV

Digital advertising players stand to benefit from this automated and data-driven method of buying and delivering ads against TV content.

/ November 2016

Reconciling Vendor Inconsistencies

The buzzword that just won't quit, viewability remains a bone of contention in digital advertising as the industry struggles to compromise on a standard approach for measurement.

/ November 2016

Chatbots Help Publishers Connect with Consumers

Providing intuitive support for its flesh and blood users, chatbots are being leveraged by publishers to deliver personalized content experiences.

/ November 2016

Pandora’s Ad-Friendly Initiative

In a clever bid to bridge the tension between advertising partners and loyal listeners, Pandora has recently announced new song-skipping features that can be accessed after viewing a video ad.

/ November 2016