Month: October 2016

Viewability: Here to Stay?

Ad viewability has become one of 2016's top campaign optimization goals, despite the industry struggling to agree on measurement standards.

/ October 2016

DataXu Releases Report on Transparency

Recent DataXu report highlights non-transparent business practices found to be pervasive in the U.S. media-buying marketplace.

/ October 2016

IAB Ad Operations Summit

The 2016 IAB Ad Operations Summit brings digital media players together to discuss the most pressing issues surrounding transparency and accountability in the supply chain.

/ October 2016