Month: October 2016

Let’s Get Personal(ized)

Content publishers are on the lookout for creative, new ways to incorporate ad personalization efforts into the mix.

/ October 2016

Staying Nimble to Stay Ahead

Addressing the ways C-suite leaders can strengthen their organizations to sustain the ongoing demands of digital disruption.

/ October 2016

Women as Digital Change Agents: The New Candidate Pool

Gaining traction as the spark plug to jump-start digital change, the emerging role of the CDO has opened new doors of opportunity for C-suite women.

/ October 2016

VR: The Next Big Thing in Digital

More companies are turning to VR in a bid to maximize the impact of brand stories that resonate with consumers and compels them to take action.

/ October 2016

IAB Defines Podcast Metrics

As podcast advertising continues to gain momentum, so does the need to outline the metrics that will help advertisers determine whether their ads are effective - and their money is well spent.

/ October 2016

Google Gets “AMP’d Up”

With the 2015 launch of both Facebook’s Instant Articles and Apple’s News App, AMP is Google’s answer to the increasing demand for a fast and stream-lined mobile experience.

/ October 2016

Engaging With Personalized Video

With personalized video growing in popularity, the market’s desire for it continues to increase as video content adoption is expected to rise to 62.7% by 2017.

/ October 2016

Salesforce: State of Marketing

Salesforce releases its third annual 'State of Marketing' research report, highlighting the most prevalent digital media trends and insights of 2016.

/ October 2016

The Dark Horse of Digital Transformation

The rise of data analytics, cloud computing, mobile and social gives way to a new C-level executive: the Chief Digital Officer (CDO).

/ October 2016

A Call to Arms for Dual Revenue

With the rise of ad blocking, publishers have started to really look at their overall revenue streams....and the need to diversify has never been more prevalent.

/ October 2016