Content publishers are on the lookout for creative, new ways to incorporate ad personalization efforts into the mix.
Addressing the ways C-suite leaders can strengthen their organizations to sustain the ongoing demands of digital disruption.
Gaining traction as the spark plug to jump-start digital change, the emerging role of the CDO has opened new doors of opportunity for C-suite women.
More companies are turning to VR in a bid to maximize the impact of brand stories that resonate with consumers and compels them to take action.
As podcast advertising continues to gain momentum, so does the need to outline the metrics that will help advertisers determine whether their ads are effective - and their money is well spent.
With the 2015 launch of both Facebook’s Instant Articles and Apple’s News App, AMP is Google’s answer to the increasing demand for a fast and stream-lined mobile experience.
With personalized video growing in popularity, the market’s desire for it continues to increase as video content adoption is expected to rise to 62.7% by 2017.
Salesforce releases its third annual 'State of Marketing' research report, highlighting the most prevalent digital media trends and insights of 2016.
The rise of data analytics, cloud computing, mobile and social gives way to a new C-level executive: the Chief Digital Officer (CDO).
With the rise of ad blocking, publishers have started to really look at their overall revenue streams....and the need to diversify has never been more prevalent.