Lessons from APAC: How Publishers Can Thrive in a Mobile-first World
With over 4 billion consumers in 23 countries speaking 14 different languages, the APAC region has always been challenging for publishers.
The New Power Couple: Creative and Data
In our data-obsessed world, it can be tempting to question the value of creative.
How Publishers Can Defend Themselves in the Age of Methbot
The most insidious ad fraud perpetrator of all time, Methbot has shown that digital publishers must implement key safeguards in order to protect their brand credibility and premium ad revenue.
Pandora Audio Ads Are Gettin’ More Creative
Pandora to introduce dynamic creative and sequential messaging to its in-stream audio ads.
Survival of the Fittest: Digital Darwinism
With new tools, technologies and trends continuing to reshape the media landscape, established companies must reinvent core business models to affect real change.
Combating the Onset of Ad Fraud
Razorfish outlines the current state of digital ad fraud, its impact on the industry, and the necessary steps to combat this ongoing industry obstacle.
Singing a New Tune with Programmatic Audio Advertising
To date, radio is the third most powerful medium in the United States, reaching 54 percent of the country’s population daily – and we haven’t even begun to scratch the surface of podcasts’ burgeoning popularity.
Is Viewability Uniformity the ‘Unicorn’ of Digital Media?
Advertising trade groups are pushing to establish a standard that will reconcile ad fraud and wastage through a more uniform means of tracking the viewability of ads in mobile apps.
Mobile Spend Shifting from Direct Buys to Private Marketplaces
Brand advertisers looking to target mobile consumers with timely, relevant advertising messages are increasingly using mobile private marketplaces.
IAB Touts Power of Mobile & Desktop Ads in Cross Media Campaigns
The Interactive Advertising Bureau (IAB) releases findings of new study in bid to answer ongoing industry questions around the efficacy of cross-media ad campaigns.