With over 4 billion consumers in 23 countries speaking 14 different languages, the APAC region has always been challenging for publishers.
The most insidious ad fraud perpetrator of all time, Methbot has shown that digital publishers must implement key safeguards in order to protect their brand credibility and premium ad revenue.
To date, radio is the third most powerful medium in the United States, reaching 54 percent of the country’s population daily – and we haven’t even begun to scratch the surface of podcasts’ burgeoning popularity.
Advertising trade groups are pushing to establish a standard that will reconcile ad fraud and wastage through a more uniform means of tracking the viewability of ads in mobile apps.
Brand advertisers looking to target mobile consumers with timely, relevant advertising messages are increasingly using mobile private marketplaces.
The Interactive Advertising Bureau (IAB) releases findings of new study in bid to answer ongoing industry questions around the efficacy of cross-media ad campaigns.